Microblogging with Amazon Grocery at IFBC

It’s been a few months since IFBC in Seattle, and one of the sessions that I continue to think about was the microblogging with Amazon Grocery. It was an interesting concept – 1.5 hours to try out 16 different products available through Amazon Grocery. Each company sent along a representative who had 5 minutes to introduce their product and take a few questions from the audience while we sampled their product. The most engaging presentations came from the people who were involved with the creation of the products – although the marketing executives were polished and knew the right things to say it was the inventors talking about their babies who caught the audience’s attention and their passion showed through. It was also a low-key and fun way to get to know the other bloggers at the table – as the session got going we all shared samples, comments and more than a few laughs.

Since the conference I’ve had a chance to sample most of the products again, and share them with friends, and a few favorites stand out then and now. The chocolate from both Scharffen Berger and Lindt were delicious and I’ll buy them again for sure. Sahale Snacks were already a favorite and I was happy to see a hometown brand get more recognition in front of the international audience. The Fever Tree Ginger Beer was delicious and had me dreaming about summer cocktails, and my kids loved the Yum Earth Fruit Snacks. I’m hoping to attend IFBC again in 2014, and I’d love to see another microblogging session – it was great fun!

Here’s the complete list of products in the order they were presented (all of these links are Amazon affiliate links – click through and order from this site and we’ll receive a small portion of the sale):

 Disclosure:  This post was written in part to take advantage of the IFBC discounted rate for bloggers – but all opinions are my own! For more information about the IFBC blogger program, check out the  Registration page from this year’s conference.